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Saturday, July 8, 2017
The Weekend Edition
Good morning, Cynthia.

Last weekend I shared posts on some writing basics to help you start your next book. Today let’s talk about the other end of the process—after you’ve finished and published your book.

That’s where BookBaby author Cynthia Gallaher was last July. She had just published her book, Frugal Poets’ Guide To Life. Gallaher describes her book as “part personal journey, part life-coaching for poets (or those who’d like to live like one), part creativity guide, and part reference.” Her book is available on her own BookShop page. Take a look.

As all self-published authors know, promoting books can be a daunting task. Gallaher saw a BookBaby blog post on entering book contests and decided to enter a few contests, including the prestigious National Indie Excellence Awards. Read it here.

“When you self-publish, it makes it that much harder to get attention,” said Gallaher. “As I come from an advertising/marketing background, I understand the need to get the word out there to as many potential readers as possible, but the word often needs to be backed with some clout, i.e. a blurb from a well-known author, an excellent review, a high number of Amazon reader reviews, and having your book be an award winner”

I’m pleased to report her book was one of the 60 top books of 2016 produced by small presses, mid-size independent publishers, university presses, and self-published authors.

“Because my book is independent/self-published, I felt that the National Indie Excellence Awards was a good fit,” said Gallaher. “The entry fee wasn’t too expensive–remember, I’m a frugal poet! I entered this contest basically to see what others thought. As a result, I was fortunate that National Indie Excellence Awards chose my book as one of its winners. Now I wish I would have entered more contests, but it’s a little late for my 2016 book!”

It’s not too late for self-published authors to enter this year’s contest. Submissions for the 12th Annual National Indie Excellence Awards will open on August 1st, 2017. Here’s the entry form.
All the best,
Steven Spatz
Steven Spatz
President, BookBaby
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